![]() On the other hand, if there are large pricing gains to be achieved through the increased concentration, then the deal may not get regulatory approval. With respect to the pricing power, if the combination leads to a more oligopolistic market structure, this can be highly possible. It will also depend on the relevant geographic markets as well as the size of the merger partners. However, it’s success ability will also depend on the degree of competition in the industry both companies are in. Greater pricing or purchasing power can be achieved only if the two companies are in the same business. ![]() Now, how will two companies merge create synergy? The combination of two companies may lead to greater pricing power or purchasing power.
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